Designing an Urban Business Model

Business model, how to production value, absorb customer, explain the structure of make money and cost, and all business on the way of this structure will be disparate and find identity. Now a day’s ،designing of the business model have known applicable in the four level: the product or services level, business unit level, company level and industry level. Whereas cities is the main center of economic activities, developing a business model is important. Add a new layer with name of the "urban layer" to the literature on the business model is the goal of this study. This research is of exploratory (qualitative) type and qualitative data were collected from the research method and with the method of data collection and documentary information as well as in-depth expert interviews. The nature of the research is inductive and the information obtained was analyzed by systematic review method, content analysis and logical analysis through MAXQDA software. The results show that the complex space of urban management, the need for economic policy and the facilitation of business affairs in the city, have necessitated the development of a business model for cities. In this study, after review and analysis, the dimensions of the extraction model and the relationships between them were explained, and finally the urban business model was designed.